Melbourne, Australia – No Standing, a leading digital marketing agency, has achieved remarkable results through its collaboration with fashion brand JGR & STN. This case study showcases how innovative digital strategies can drive brand growth, boost online engagement, and increase e-commerce sales in the competitive fashion industry.
No Standing's Partnership with JGR & STN
Vision and Strategy
No Standing aimed to transform JGR & STN from a budding fashion label into a recognised brand with a strong online presence. Their strategy focused on establishing a robust digital ecosystem, boosting user engagement, and leveraging advanced digital solutions to drive e-commerce success.
Website Development and E-commerce Integration
A key aspect of No Standing's strategy was the development of a cutting-edge e-commerce platform for JGR & STN:
Shopify Plus Implementation: No Standing built two Shopify Plus stores – one for the US and one for Australia with automatic geo-location-based redirection to provide a seamless shopping experience for customers worldwide.
User Experience Optimisation: The team focused on creating a user-friendly website with intuitive navigation and a streamlined purchasing process, optimised for both mobile and desktop users.
Performance Enhancements: Emphasis was placed on website speed and performance to reduce bounce rates and improve conversion rates.
Brand Presence: The website was designed to reflect JGR & STN's unique aesthetic and brand identity, creating a cohesive online presence that resonates with their target audience.
Content Creation and Marketing
High-quality, engaging content positioned JGR & STN as a thought leader in fashion. No Standing produced blog posts, project updates, videos, and social media campaigns, strategically distributed for maximum impact across the website and various digital channels.
Technical Integration
Advanced digital solutions were seamlessly integrated into JGR & STN's operations, including:
Secure data management systems
Custom applications for inventory management
AI-driven analytics for deeper user behaviour insights
Integration of social proof and Instagram shopping features
Campaigns and Continuous Improvement
No Standing executed marketing campaigns using:
Digital advertising on platforms like Google and Facebook
Influencer partnerships
Targeted email marketing
They provided ongoing support, continuously optimising strategies based on performance data and market trends.
Results
Improved user experience leading to better conversion rates
Enhanced brand visibility and engagement across digital platforms
Successful launch of new product lines, including the Sporte range
Geo-specific targeting resulting in better inventory management and reduced bounce rates
For insights on transforming your projects with innovative marketing strategies and e-commerce solutions, visit No Standing's official website.